Charise Hale McHugh, ACE has been CEO of the Half Moon Bay Coastside Chamber of Commerce and Visitor’s Bureau since 1996. She has been instrumental in increasing membership at the Chamber from 330 to 700 members and tripling its budget. The Half Moon Bay Coastside is now a destination resort and home to 26 lodging facilities and a Ritz Carlton. Charise founded a Hotel BID in 2004.
Charise has also founded the only broad-based ecotourism program in the state of California and is spearheading state recognition of ecotourism as a tourism destination. And, currently she is heading up a Disaster Preparedness Plan for the San Mateo County Coast.
Her Chamber’s website won Honorable Mention at the 2005 W.A.C.E. Conference and won first place with their marketing brochure in 2010. Charise earned an Accredited Chamber Executive (ACE) by the Western Association of Chamber Executives (W.A.C.E.) in Feb. 2007 and was the William E. Hammond Award Winner in 2008. She is also a graduate of WACE Academy.